Meet Ben Ward
Forward Leadership CEO


Ben’s Story

Ben Ward is a passionate leader with over 20 years of experience in sales, executive management training, and leadership coaching. From a career start in direct sales as a door-to-door salesman, Ben quickly advanced to senior management in one of the fastest-growing companies in America. 

At age 26, Ben built and managed the highest producing sales region at Firstline Security, an INC 500 company. He became the #1 highest producer in the company—of over 2,000 sales representatives nationwide—and generated over $37 million in revenue with sales teams and earned his first million dollars in sales commission. 

He went on to co-found Elevate Inc., an IP-based company offering bundled phone, Internet, digital TV, security and home automation services. The company recruited thousands of sales representatives nationwide and went public in 2010. The company experienced massive successes and failures through this venture and Ben looks back on this experience as the biggest learning and growth period of his life up to that point.

He went on to become CEO of a Plum Healthcare facility where he spent four years focused on leadership development and applying principles seeded from the Arbinger institute to drive results as a healthcare executive.

In 2016, Ben took on the role of Director of Leadership, Culture and Sales at LuLaRoe, where he helped 40,000 independent retailers and 2,300 internal employees with leadership development, sales growth, and developing a company culture built on a TEAM (Together Everyone Achieves More) framework. He participated in the generation of over $4 billion in sales within the company’s first five years as an organization. 

He founded Forward Leadership because of his passion for growth and his desire to constantly progress. In his own words, Ben says, “I am continuously growing to the best version of myself  so that I show up in life present and equipped to make a difference in the lives of others.” This is the foundation of Forward Leadership and Ben has the unique experience and ability to work with others to help them grow.